Anthro 401 (Musings)

Mar 287 min read

Winter Glimmers: My Q1 Media Diet

For the first part of this year, I have found myself in a strange but welcome situation- one that I don’t think I’ve experienced for at...

Mar 154 min read

9 (Mostly) Free Sources for Mining Consumer Journey Insights

Of all the types of work I do, consumer journey research and mapping is by far my favorite. It represents so much opportunity! A...

Feb 236 min read

Re-inhabiting our Secondary Worlds

I recently had the pleasure of spending several months leading an Audience Profiling and Consumer Journey Mapping project for a...

Feb 84 min read

6 Reasons Agencies Need Comms Planning

I’ve been a practitioner and champion for agency-side Communications Strategy for well over a decade now, and while I have been happy to...