About Me.
I'm a strategist with a background in comms and a dedication to connecting the brand platform and creative to actual execution and ultimately, the consumer. Expertise in audience definition and development, consumer journey mapping, cohesive channel and messaging planning, and media planning and implementation across the ecosystem (paid, owned, and earned).
MY WHY: Creating meaningful audience connections
MY SUPERPOWER: Empathy (for the audience, the client, and my team)
Experience
2015- 2022
Pereira O'Dell
Head of Communications Strategy (2017-2022)
Oversaw the disciplines of Communications Strategy & Media Strategy. Led a team of 20+ strategists across varied specializations on all client accounts and new business development for West Coast office. Successfully built a discipline practice for Communications Strategy that has grown an initial team of 4 individuals into a team of over 20 across 2 offices. Developed and productized current agency approaches for communications strategy, including audience identification and development, consumer journey mapping, and communication framework development, etc.
Led development of agency’s Media Strategy practice and helped develop agency’s Social Strategy practice.
Successful track record of pitching and winning new business across categories, as well as organically growing existing business.
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Communications Strategy Director (2016-2017)
Associate Communications Strategy Director (2015-2016)
2010-2014
22squared
Associate Media Director (2014-2014)
Managed a team that researched, developed and implemented cross-platform national media plans, especially digital, mobile, national cable, print, broadcast, and cinema. Essential in the establishment of utilizing "Strategy Teams" throughout the agency to advance holistic strategic thinking and collaboration. Planned and implemented all media aspects of 2013 Gold Effie winning, cross-platform Costa Rica Tourism campaign and 2014 Silver Effie Winning American Standard campaign.
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Media Supervisor (2012-2014)
Sr. Media Planner (2010-2012)
2007-2010
Ames Scullin O'Haire
Media Planner (2008-2010)
Responsible for planning, recommending, and implementing paid media advertising for both consumer and trade across traditional and digital channels for Food Lion, Bloom Grocery, and Mitsubishi Electric HVAC.
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Assistant Media Planner (2007-2008)