About Me.
I'm a strategist with a deep background in agency-side comms and connections. My mission is to bring the brand platform and creative into the world in a way that meaningfully connects with the people we're trying to reach. Expertise in audience definition and development, consumer journey mapping, Comms Plan & Framework development, creative and tactical briefing, Playbook development (owned, social, content strategy, etc.), cohesive channel and messaging planning, and connections planning across the ecosystem
MY WHY: Creating meaningful audience connections
MY SUPERPOWER: Empathy (for the audience, the client, and my team)
Pre-Consulting Agency Experience
2015- 2022
Pereira O'Dell
Head of Communications Strategy (2017-2022)
Developed and oversaw the disciplines of Communications & Connections Strategy
Led a team of 20+ strategists across varied specializations on all client accounts and new business development for West Coast office.
Successfully built a discipline practice for Communications & Connections Strategy that grew an initial team of 4 individuals into a team of over 20 across 2 offices.
Developed and productized current agency approaches for communications strategy, including audience identification and development, consumer journey mapping, playbook and framework development, etc.
Led development of agency’s Connections and Social Strategy practices.
Successful track record of pitching and winning new business across categories, as well as organically growing existing business with relevant capabilities and offerings.
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Communications Strategy Director (2016-2017)
Associate Communications Strategy Director (2015-2016)
2010-2014
22squared
Associate Media Director (2014-2014)
Managed a team that researched, developed and implemented cross-platform national media plans, especially digital, mobile, national cable, print, broadcast, and cinema. Essential in the establishment of utilizing "Strategy Teams" throughout the agency to advance holistic strategic thinking and collaboration. Planned and implemented all media aspects of 2013 Gold Effie winning, cross-platform Costa Rica Tourism campaign and 2014 Silver Effie Winning American Standard campaign.
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Media Supervisor (2012-2014)
Sr. Media Planner (2010-2012)
2007-2010
Ames Scullin O'Haire
Media Planner (2008-2010)
Responsible for planning, recommending, and implementing paid media advertising for both consumer and trade across traditional and digital channels for Food Lion, Bloom Grocery, and Mitsubishi Electric HVAC.
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Assistant Media Planner (2007-2008)