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How I work.
Fractional Strategic Leadership
Project-Based Consulting for Agencies & Brands
Pitch/Gap/Leave Coverage
Capability & Department Building
Internal/External Workshop Development & Execution
Sprints, Brainstorms, and SME Consults
What I do.
1.
Audience
Profiling
Definition & Segmentation Support
Persona Development
Insight Mining
Research Design & Execution
2.
Comms
Strategy
Consumer Journey Mapping
Comms Architecture
Campaign Roadmapping
Channel Planning
Paid & Owned Strategy
3.
Brand
Strategy
Research Design & Execution
Creative Brief Development
Creative Briefing & Stewardship
4.
Measurement
Strategy
KPI Development
Measurement Plan Design
& Development
Services
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